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You’ve probably heard it called Pgoldro Happy House Play Kid Fun Play Kids Toy Set Korean Character Gift_EU – after all, that’s what it’s known by in most of the business world.

Here at Access, we call it client success and we have an entire department dedicated to it.1967 USSR Soviet Russian Musical Toy BAKELITE METALLOFON

Or you could call it member success. While not a buzz word, this would be just as relevant a term.

What am I talking about?

All these describe the idea that companies should strategize their business plan with the end user in mind. And little by little,LEGO® THE LEGO MOVIE 2™ 71023 Minifiguren komplett alle 20 Figuren it has taken over the business world mindset and become the preferred way to gain an audience’s loyalty – and all the benefits that come with it.

When it comes to running a LEGO Space Jet-Copter Encounter 7067 or loyalty program, your mama had it all figured out.

In honor of mothers everywhere (including mine who's been a mom for 71 of her 90 years), I’d like to share some life lessons learned from the mother hen herself – and how they can be used as best practices in running a successful membership discount club or loyalty program. Lego Marvel Studios The Avengers - 40334 Tour - Neuf et Emballage D'Origine

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The term “generation” refers to a group of people born around the same time that share similar experiences and other commonalities.

Over time, there have been various studies done to compare generations on an array of topics. And we are about to add a little comparison of our own to that list.Lego 4029 60th anniversary - 60 Years of Lego Promo Set New and Sealed

Given what we do here at Access (loyalty, loyalty and more loyalty); we thought it’d be interesting to dip into our stats pages to see how the thoughts, habits and values around loyalty compare throughout generations.

(LEGO) Porg (Star Wars) Episode 8 The Last Jedi 75230 Japan F SBefore diving in, let’s start with a brief profile on each of the generations we’ll be comparing.

Some businesses seem to have it made. They have a faithful following that only seems to grow year after year.

While it may seem effortless to big brands like Apple, Trader Joe’s, Starbucks and maybe even your competitor down the street, that’s just because you can’t see the thought and care that goes into their loyalty strategies.TY HAMISH the HIGHLAND COW BEANIE BABY - MINT with MINT TAGS - UK EXCLUSIVE

In fact, you can build your own wildly successful loyalty program by hitting the right notes for your organization and members. Lego City 7237 Police Station with light-up minifigureHint: “right” could mean something very different for you than it does for other successful businesses.

There are a lot of reasons an association might want to build a new member benefits platform.LEGO 10227 STAR WARS UCS B-WING Fighter MINT SEALED RETIRED Some are attempting a formal loyalty strategy for the first time. Some may not be seeing the results they want and are beginning to rethink their solutions.